Page 2 - Wrangler Watches Brochure Summer 2019
P. 2
Western Lifestyle
Your customers already know and love Wrangler — and we’re excited to introduce them to Wrangler Watches. In partnership with Paradox Fine Watch Company, Wrangler Watches includes 65 different styles for men and women. These rugged, high- quality watches capture the essence and aesthetics of the western lifestyle.
Why Watches?
• Accessories in western stores are a growth category
• Generous margins and a high ROI
• High rate of sales per linear and square foot
• High-performing sell-through, year-round
• Inventory turnover 3-5 times per year on average
• Can be a high-impact self purchase
• One of the top selling personal gift items
Why Wrangler Watches?
• Minimal inventory investment
• Display takes up less space than one pair of boots
• Unisex and one-size-fits-all
• Quality components and manufacturing equivalent to higher-priced brands
• Backed by a lifetime warranty
